By Alwin M. Ignacio

 “It feels good to be a brand ambassador. You feel your value because they see something in you.

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             To say that balladeer Christian Bautista is prince charming personified is an understatement. The romantic singer surely knows how to employ his charm with lots of congenial smiles, an amiable vibe and an extra plus; there is sincerity and kindness to his manner of speaking. Even if you have just met and conversed with him for the very first time, Bautista looks at you straight in the eye, with his picture perfect smile, and you melt like a marshmallow.                          Christian is one of the brand ambassadors of Watson’s Switch and Save Campaign, which culminated recently. The objective of the campaign is to promote the products that provided better value. By switching to Watsons Label, consumers get to save and still get high quality products.

             Celebrities are like the rest of us. They also think about their purchases and choose to be practical while getting the value of their money spent.

              Bautista is ecstatic about this campaign because, “It teaches consumers the value of savings. And with your savings, you get to bring home and experience an array of quality product. You truly get your money’s worth. Our time now is very economically challenging, so it is important that even if we spend, mura at kalidad talaga.”

            He stressed further the value of being thrifty, “Ever since I was a little boy, tinuruan na akong mag-save. Kuripot ako pero nasa tama. You know, dapat kasi ready tayo,. We save not just for emergencies, we save para we may have the means to have fun and enjoy the fruits of our labor. We save para makatulong sa iba.”

            Bautista is most elated and honored to represent Watson’s products for men. He said,. Watson’s offers a lot to the Filipino family especially wellness, health and beauty products that are inexpensive and yet the quality is the same as the leading brand. ”

            He insisted on the efficacy of the store’s oral care products, “Their oral care products are top notch, specifically the charcoal toothbrush, strips, mouthwash. And tissues. As a singer, I really have to be extra careful of my oral hygiene so I always have a ready charcoal toothbrush, mouthwash, breath strips and even dental floss in my bag.”

            His must oral hygiene is the Charcoal Toothbrush. “It helps remove bacteria with bristles that clean deep in between teeth and the gum line,” he said. Another is the Tartar Control Mouth Wash, and the crooner explained, “It helps kill germs that cause bad breath, and prevents tartar for a cleaner mouth; Bautisa added, “I also use Breath Strips to keep my breath always smelling fresh and  Dental Floss, we must all floss at least once a day to achieve optimal oral health.”

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            During the “Switcher Surprise” campaign, 10 lucky shoppers were rewarded, ranging from LED TV, iPhone, a MacBook, travel packaes, gadgets, shpping money and a grand prize of P50,000.00. Aside from Baustista, other celebrity ambassadors are Lorna Tolentino, IyaVillania, Tessa Prieto-Valdes and Patty Laurel-Filart.

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